As we recommend normal Sitemap (html version) should be there in website’s home page so that visitors can easily navigate the site, in the same sense XML version of sitemap should also be there in your website so that search engines can easily navigate your site. In simple words we can say, HTML version is for visitors and XML version of Sitemap is for the search engines. The various benefits of XML Sitemap are as follows:
1. With this you can be sure that your web pages listed in Google reflect the most recent descriptions and content.
2. With this you can tell Google about ur various links on the site.
3. You can also tell about the new content on your site.
You can make XML Sitemap for your website yourself if you know XML Language and there are various online generators also available. All you have to do just insert your url and online generators will generate the XML Sitemap for you . Just copy that and upload the file with XML extension (http://www.abc.com/sitemap.xml).
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Rss Feeds
Rss Means "Real Simply Syndication” or “Rich Site Summary”. RSS are normally written in XML format. RSS Feeds provide webmasters and content providers an avenue to provide concise summaries to prospective readers. Thousands of web sites now publish content summaries in an RSS feed. RSS contains various links of the site, its title and content summary. Benefits of RSS Feeds:
With the help of RSS, information can easily be located.
It also helps Search Engines to know what is new in the site.
RSS is a great supplemental communication method.
RSS feeds are compiled according to the user's choices.
Various webmasters through out the web can easily share information through RSS Feeds.
If you want to make the RSS Feed yourself, you must have the knowledge of XML. But there is no need of that. There are various free "Online generators"of RSS Feeds available on internet.
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With the help of RSS, information can easily be located.
It also helps Search Engines to know what is new in the site.
RSS is a great supplemental communication method.
RSS feeds are compiled according to the user's choices.
Various webmasters through out the web can easily share information through RSS Feeds.
If you want to make the RSS Feed yourself, you must have the knowledge of XML. But there is no need of that. There are various free "Online generators"of RSS Feeds available on internet.
Thanks & Regards.
What "Google Analytics" Can Do For You:
To optimize a site is not a difficult task. Like to insert keywords and other Metas to your site is very simple and easy. But whats the use of that optimization through which you cant justify your progress. Google Analytics is the free service offered by Google through which you can easily make out how much traffic you are getting through your keywords and much more. There are various benefits of Google Analytics like it shows:
1. How much visits you have in a specified period of time.
2. How much traffic you are getting from Search Engines and how much direct traffic you are getting.
3. How many are new comers and returning visitors.
4. It also shows geo-graphical areas from where you are getting traffic.
5. It reveals which keywords are best for you like from which keywords you are getting maximum traffic and much more.
And to get that report is very simple……. Just go to Google Analytics, enter ur username and password and follow the instructions.
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SEO V/S PPC:
Search Engine Optimization means SEO and Pay-Per-Click means PPC are the two parameters of Search Engine Marketing (SEM). Today is the world of Internet. Every activity from our daily lives goes with internet. Everyone wants to compete others. So it’s necessary, your site to be at #1 or at least at 1st page in various SERP for the specific keywords. Now the role of SEO and PPC comes in existence. They both are important for site ranking. There are various points of comparison in them which I am mentioning here under but only you have to decide which method is more beneficial for your site:
1. SEO provides the low cost traffic to your site but PPC costs you a lot.
2. SEO takes months to show up the results but PPC shows the result in less time.
3. PPC is the fastest way to get traffic for your site in comparison with SEO.
4. You have to pay huge amount to get high ranking in PPC but in SEO you don’t have to pay anything.
5. PPC is excellent if you are promoting your site for some specific reason like holiday promotions, special sales etc. but SEO is a long term process, it is less recommendable for these types of specific reasons.
6. SEO is the permanent or long lasting solution but PPC can helps till you have the capability to pay.
7. In SEO once you have reached the top position, you can stay there for long.
8.With SEO your site can cover or get high position in all search engines with same efforts but with PPC you can cover only 1 search engine, for another you have to pay more.
9. There is no guarantee of placement with SEO that when will your site get the top position but with PPC you can be sure of the ranking.
10.If your site is brand new then PPC is the best way to promote your site for specific keywords.
So with the above discussion you can easily make out which method is helpful for your site.
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Various Tips For PPC
There are various tips which should be kept in mind while doing PPC for your site which I am mentioning hereunder:
1. It’s not always good to be #1. Many people automatically click on the #1 result even if they have no interest in your product or services.
2. Be sure to include your keywords in title and description and content, as within the top 3 ranking slots, the best description gets the max. traffic.
3. Your keywords must be relevant to your content.
4. The keywords which are not relevant should be eliminated. Only choose your targeted keywords. Moreover purchase 10-20 keywords for the single site. Use highly targeted keywords not only general keywords.
5. Target your ads by location and language.
6. Always maintain a separate track for the traffic which you get from PPC ads.
7. Test and monitor your keywords or ads to get the best CTR.
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10 Major Benefits of PPC for your business
Pay Per Clicks is one of the most easiest ways to boost your website traffic by purchasing keywords from one of the pay-per-click search engines or directories. There are many other benefits of PPC also which I am mentioning here under:
1.If your site is brand new then PPC is the best way to promote your site for specific keywords.
2.If you are promoting your site for some specific reason like holiday promotions, special sales, then PPC is the best options as you can purchase keywords for the specific time period.
3.In SEO you have to wait for sometime for your site to be ranked well but in PPC you don’t have to wait, you get your ranking instantly.
4.In PPC, ranking of your site is totally depends on your pocket, by time you will pay more your site will rank high.
5.You have an option to choose any keyword you like for your website in PPC.
6.Its very easy to achieve top ranking in PPC.
7.Its easy to purchase keywords.
8.You can be at top position for specific keywords for indefinite time.
9.I agree that you have to pay for some specific keywords you want to target but its not that expensive, if you get quality traffic in return then its good to pay small amount.
10.With PPC you not need to worry about the design of your site.
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2.If you are promoting your site for some specific reason like holiday promotions, special sales, then PPC is the best options as you can purchase keywords for the specific time period.
3.In SEO you have to wait for sometime for your site to be ranked well but in PPC you don’t have to wait, you get your ranking instantly.
4.In PPC, ranking of your site is totally depends on your pocket, by time you will pay more your site will rank high.
5.You have an option to choose any keyword you like for your website in PPC.
6.Its very easy to achieve top ranking in PPC.
7.Its easy to purchase keywords.
8.You can be at top position for specific keywords for indefinite time.
9.I agree that you have to pay for some specific keywords you want to target but its not that expensive, if you get quality traffic in return then its good to pay small amount.
10.With PPC you not need to worry about the design of your site.
Thanks & Regards.
Another Way To Boost Your Website Traffic : Pay- Per- Clicks
Pay Per Clicks is one of the most easiest ways to boost your website traffic by purchasing keywords from one of the pay-per-click search engines or directories. Pay-Per-Click is an inexpensive way of achieving targeted traffic. With Pay-Per-Clicks search engines, you bid on keywords/phrases that are most suitable for your business, your products, and not to forget your target audience. When someone searches for those keywords, your site will appear on the search results page. If someone clicks on your site, you're charged the amount you have bid. If they don't click, your account is not charged. Whoever is willing to pay the most for the keyword or keyword phrase will be at the top of the rankings. PPC listing generally show up in SERP under the heading “SPONSORED LINKS”. The major PPC Search Engines are as follows:
1. Overture: One of the important PPC Search Engine is “Overture” because of their extensive relationships they have in place with many of the major search engines like AltaVista, yahoo, and much more.
2. Google Ad words: Google Ad Words have fast become extremely important in the pay-per-click arena, with results being shown at search engines like Google, AOL Search, Ask Jeeves, and more.
3. Findwhat: This is another PPC Search Engine which is less expensive than Google and Overture of course. Findwhat gives results to many search engines including DOGPILE.
4. Look Smart: This is the PPC SE where you pay a flat $.l5 per click through. It provides results to MSN, About.com and more.
There are many other PPC search engines also. But always remember it’s your duty to convert your visitors into your actual buyers. No PPC Search engine will make the sale for you; that is always determined by the strength of your ad copy. Your site must have the capability to convert your visitors into buyers, and the only way to do that is with strong ad copy that convinces them to take action.
Thanks & Regards.
1. Overture: One of the important PPC Search Engine is “Overture” because of their extensive relationships they have in place with many of the major search engines like AltaVista, yahoo, and much more.
2. Google Ad words: Google Ad Words have fast become extremely important in the pay-per-click arena, with results being shown at search engines like Google, AOL Search, Ask Jeeves, and more.
3. Findwhat: This is another PPC Search Engine which is less expensive than Google and Overture of course. Findwhat gives results to many search engines including DOGPILE.
4. Look Smart: This is the PPC SE where you pay a flat $.l5 per click through. It provides results to MSN, About.com and more.
There are many other PPC search engines also. But always remember it’s your duty to convert your visitors into your actual buyers. No PPC Search engine will make the sale for you; that is always determined by the strength of your ad copy. Your site must have the capability to convert your visitors into buyers, and the only way to do that is with strong ad copy that convinces them to take action.
Thanks & Regards.
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