If you are in Keywords Research industry, you must know about Google Trends. It is one of the best tools showing the popularity of a ‘search query’ (keyword) for a specific location and time duration. Don’t get confused with Google Keywords Planner (GKP). GKP gives you more and more keyword ideas with their exact search count. However, out of those which keywords are most popular and in trend at a particular time, you can get this info through Google Trends. Enter a search query (keyword) in the box selecting specific country, time duration, category, and type of search and Google Trends will show you the trend of that particular search term.
Country Wise: Select the country when you enter the search term (keyword). It shows you the trend for that keyword in that particular country only, along with the States where this keyword is being searched maximum. For an Example, search for the keyword “umbrellas” in Australia, US and India. You will notice that “umbrellas” is the most popular search term in US in the month of June, in Australia, it is in December and in India, it is in July and August. This is because in these months rainy season begins in these countries, and people realize to buy a new umbrella. With the help of Google Trends (using Country) you can come to know your target market based on the location. You can also run Google Ads or Social Media Ads in those months to get more traffic to your website.
Time Duration: You can check your keyword trend for specific time durations like Past 12 months, Past 5 Years, Past 7 days, Past day etc. For an Example (Using Last 5 Years as a base), if you search for “fidget spinner” and “Yoyo” and you might find that “fidget spinner” was famous about 2-3 years ago (Though its Search Count is still higher than Yoyo) but from the last 12 months “Yoyo” is in trend. People like to buy “Yoyo” instead of “fidget spinner”. So, you can plan and work accordingly.
Search Platform: This is an amazing feature Google Trends has given us. You can search and find trends in Web Search, Image Search, News Search, YouTube Search and Google Shopping. Sometimes, it happens, a keyword is not in trend in Web Search but still it is popular in Youtube Search or Image Search. So, if you are working for YouTube, you can check trends for YouTube only and likewise, for Image Search and News Search.
Comparison: You can also compare the trends of two keywords. For an example, when you search for ‘Umbrellas’ in Google Keywords Planner , you can find “Umbrellas for Sale” and “Buy Umbrellas” as a keyword with higher Search Count. Now the question is, which one to target as both keyword’s have good search count, and both are good for your business. This you can decide by using Google Trends. Compare the data of both the keywords and you will get your answer in a minute.
Related Queries: Google Trends also show you RELATED QUERIES to give you more keyword ideas which are in trend and RELATED TOPICS to tell you which topics are in trend. You can also use the keywords suggested by Google Trends as ‘seed keywords’ in Keywords Explorer. This will give you even more keyword ideas. Apply filters to get the best keywords for your business.
You can promote your content and keywords based on Google Trends data. Also, it is very helpful when you are running your Ads. It helps you in finding out, which region or sub-region you need to target and at what time.
Are you Planning your Marketing campaign using Google Trends ? Login and start exploring what’s trending in search right now.
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