Showing posts from September, 2010

Why Pages Disallowed in robots.txt Still Appear in Google

Meaning of Robots.txt

Robots.txt is a useful file which places in your website’s root and controls how search engines index your pages. One of the most useful declarations is “Disallow” — it stops search engines accessing private or irrelevant sections or pages of your website, e.g.

Disallow: /temp/
Disallow: /mypage.html/

You can Even Block Search Engines Indexing Every Page on Your Domain, e.g.:

User-agent: *
Disallow: /

Blocked Pages can Still Appear in Google – HOW?

Take a little while to understand how and why it happens. Assume you have a page at containing confidential information about your company’s new “coupon codes” project. You may want to share that page with partners, but don’t want the information to be public knowledge just yet. Therefore, you block the page using a declaration in

User-agent: *
Disallow: /mypage.html

A few weeks later, you’re searching for “coupon codes” in Google and you found…

Turn More of Your Website Visitors into Actual Customers – HOW?

Your website will only cost you money if your website visitors don't become customers of your company. For that reason, it is important that your website is being able to convert your visitors into actual customers.What is your website about and what's in it for the visitor?
Clearly tell your website visitors which problem your product solves and why your solution is better than other solutions. This piece of information should be presented as prominently as possible.
Is your website trustworthy?
Tell your visitors who you are and don't hide your address. If possible, show customer testimonials. Show your website visitors that you are a real company and that you can be trusted.
Does your website look professional?
Another way to create trust is to use a professional website design. Avoid clutter and extreme colors. Use a clear design that makes it easy to read your web pages.
Make it as easy as possible for your website visitors:
Add user instructions to every task. The less your…