Difference Between Organic and Paid Search Results

Organic Search Results: 

In order to achieve better rankings in SERPs, we should prepare our website for Search Engines by Search Engine Optimization (SEO). It includes: 

Website Analysis: This is the first step where you need to check your website and analyze it.

Competitors Website Analysis: This is where you need to check your competitors like which keywords they are working with and which strategy they are following for rankings.

Keywords Research and Analysis: Based on your business/services and competitor's analysis report, find the best keywords suitable for your business.

Creation of Meta Tags: Meta Tags is one of the important factors as it represents your business to search engines and visitors. Create them wisely.

Changes in Coding: Navigation Optimization, Content Optimization, Anchor Optimization, Image Optimization, URL Optimization, Header Optimization, Footer Optimization, Usage of common tags like Header, Bold, Italic and Underline tags come under this section, where you optimize your website for search engines.

XML Sitemap: Create XML Sitemap and submit it to Google for proper indexing.

Creation of Robots.txt File: This is necessary to tell search engines which pages you want to block for them.

HTML Sitemap: HTML Sitemap and its proper linking from your website is not only necessary for search engines but for visitors also.

URL Redirection: URL redirection is another important point. It is necessary so you get all the traffic at a particular page.

HTML Validation: Cross check your coding with w3c validator for better results. 

Once you are done with website optimisation, the next step is to promote it. This is called Internet Marketing, where you market your website. It includes Article Submission, Press Releases, Blogging, Blog Promotion, Directory Submissions, Search Engine Submissions, Discussions Forums, Social Networking/Social Marketing, Classified Ads, Social Bookmarking, RSS Submissions, SEO for Local Listings, Video Promotions, Web 2.0

Paid Ranking: 

Pay Per Click (PPC) is another way to achieve rankings, however, they are paid rankings. In PPC, advertisers pay a fee each time one of their ads is clicked. It is like buying visits to your site, rather than attempting to “earn” those visits organically. 

Things that you can do to make sure that Google does not penalize your site

There are several things that you can do to make sure that Google does not penalize your site:

• Improve the poor quality pages on your website. Ask yourself: is the page useful to my website visitors? If not, improve the content of the page to make it more useful.
• It is very likely that the overall user experience is important. Check the usability and the design of your web pages. Your web pages should be easy to navigate and they should have a professional design.
• Check the ads/content ratio on your web pages. If a web page mainly consists of ads then it is likely that Google considers it low quality.
• Don't try to cheat Google with shady search engine optimization methods. Focus on optimization methods that are beneficial to webmasters, website visitors and Google.

Optimization of PDF Files

There are lots of PDFs available on the web, and you can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it:

• Text Based PDF: Make sure your PDFs are text based.
• Properties: Complete the document properties including Title and Meta Data.
• Optimization: Optimize the PDF copy as you optimize the web page copy.
• Build Links into the PDF: Make sure you include links to your website in your PDFs, and pay attention to the anchor text used. Search engines do recognize these links.
• Version: Save PDF in lower version as most of the search engines and visitors won’t have the latest version of Acrobat.
• Optimize the file size for search: Using the full version of Acrobat, select Advanced>PDF Optimizer to “right-size” the document. You may also want to enable the “Optimize for Fast Web View” option in the Preferences>General Settings panel. This allows the PDF to be “loaded” a page at a time, rather than waiting for the whole PDF to download.
• Placement of PDF File: If you want to use PDFs for high-ranking search results, links to those PDFs should be on web pages closer to the root level of the site’s file structure.
• Influence Meta Description for PDFs: While with PDFs you have less control of what is displayed as the description to the search result, you can still influence this. The best way to do this is to make sure that you have a good, optimized sentence or two near the start of your PDF. If these sentences correspond to the search term used, it’s likely that these sentences are the ones that will be displayed as the description under the search result’s heading.
• Specify the Reading Stuff: Search engines search the copy of the PDF and select something to display as a description under the search result’s heading. Depending on how the reading order of your PDF is specified, this may lead the search engine to select some pretty strange stuff to display.

20 Things you need to know before Optimizing a Website to quote in a Better Way

There are some important steps you need to take in advance of optimizing the site that can help you quote accurately for the SEO project. Following are the points:

• What technology was used to build the site i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc.?
• What is the file extension of the pages i.e. .htm, .php, .cfm etc.?
• Does the site contain database driven content? If so, will the URLs contain query strings or does the site use parameter workarounds to remove the query strings?
• Are there at least 250 words of text on the home page and other pages to be optimized?
• How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus?
• Approximately how many pages does the site contain and how many of these will be optimized?
• Does the site have a site map or will it require one?
• Does the site have an XML sitemap submitted to Google Sitemaps?
• What is the current link popularity of the site?
• What is the approximate Google PageRank of the site?
• Do you have the ability to edit the source code directly or you need to hand-over the optimized code to programmers for integration?
• Do you have permission to alter the visible content of the site?
• What are the products/services that the site promotes?
• Are the Images already optimized for the targeted keywords?
• What are the site's geographical target markets; Are they global, Country specific, State specific or Town specific?
• What are the site's demographic target markets; young urban females, working mothers, single parents etc.?
• What are the earch keywords or phrases you need to target?
• Who are the major competitors online? What are their URLs? What keywords are they targeting?
• Do you have access to site traffic logs or statistics to track visitor activity during the campaign?
• What are your expectations for the optimization project? Are they realistic?

Answers to the above mentioned questions will determine the complexity of optimization required. This initial analysis will help you to scope the time and costs involved in advance. Getting accurate answers to these questions BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for.

Interlinking of Your Web Pages: SEO Benefits

Many webmasters spend a lot of time optimizing their home page only through On Page factors like title tag, H1 tags, Meta tags, keyword density, alt tags, etc. and off Page SEO factors like the number and quality of inward links from other sites. This is good, however according to me you should also take some time to do interlinking of all your web pages. Interlinking can help you achieve high PR value for inner pages and rankings in Search Engine Result Pages (SERP).

How to Achieve this? Well, all of your main web pages must be just one click away from your home page. You should have a well-structured navigation menu on your home page. Each link within the menu should be an anchor text link containing your main keyword(s). You can dramatically enhance this interlinking structure and boost the pagerank of your inner web pages further by including this navigation menu on all of your inner web pages. This means that all of your main inner web pages are always just one click away and will dramatically boost the number of inward links that each page has.

Another way of achieving this effect is by including a link tree on every one of your inner pages at the bottom. This is again a very good way of interlinking your web pages. Be sure to include your main keyword(s) within each link.

The Power of the Title Tag

Search engine traffic is something which every website owner is looking for. Basically, proper optimization of the page title is something which can bring loads of search engine traffic to your website. However, many a time people under estimate the power of the title tag.

You should know how you can improve the title tag of a web page, so that it can return you the much needed results. Here are a few tips which can help you to properly optimize your page title:

• Be Specific:
  As we know that every page of a website is having a unique purpose, so it should have unique title too, this should be specific. Every page should target some specific keyword, so always prepare the title of the page with proper care. Remember, you have a maximum of 65 to 70 characters to give your title. So properly use these characters and be specific.


• Good looking title is something which can attract visitors:
  Remember if you are searching for something in any search engine, the first thing which you notice in the SERP is the title of the links. So if you need to get visitors from the search engines then you should prepare compelling titles for your web pages. It will surely attract more visitors from search engines.


• Common Mistakes:
  Normally many people do the mistake of either providing same title on all the web pages, or choosing the company name as the title of the web pages. These two are not good, as the purposes of all the pages are different, and thus it should have different titles and keywords too.

You should give a thought about the title and you are sure to get many more visitors from the search engines, which will increase the value of your website.

Internet Marketing Strategies for Boosting your Business!

The growth of Internet in last few years has changed the way of the business world. Web media today makes it easier than ever before for businesses to deal with global audience at their convenience. Therefore developing an internet marketing strategy today is of paramount importance for the business to succeed.

Top 4 ways to boost business with Internet Marketing:

• Get visibility on social networking site: Creating a company fan page on social networking sites or twitting regularly about company updates on Twitter, Facebook or any other networking site helps to promote your business like no other way.


• Progress in Customer Relation Management: Email marketing is one of the tested and effective ways of managing customer relationship. Keep your valuable customers updated about company news through E-Newsletter at regular intervals.


• Use of quality keywords: Use keyword ranking and keyword suggestion tools to use appropriate keywords for your website. Optimize your website properly based on those keywords. This in turn helps to attract potential users and in due course increase search engine page ranking.


• Video and other multimedia tools: Use video clips, slide shows and other presentations to showcase new products or services. This also helps the customer to have a wider view about the product your company offers. Feature the videos on company website or use other video sharing websites.