Difference Between Organic and Paid Search Results

Organic Search Results: 

In order to achieve better rankings in SERPs, we should prepare our website for Search Engines by Search Engine Optimization (SEO). It includes: 

Website Analysis: This is the first step where you need to check your website and analyze it.

Competitors Website Analysis: This is where you need to check your competitors like which keywords they are working with and which strategy they are following for rankings.

Keywords Research and Analysis: Based on your business/services and competitor's analysis report, find the best keywords suitable for your business.

Creation of Meta Tags: Meta Tags is one of the important factors as it represents your business to search engines and visitors. Create them wisely.

Changes in Coding: Navigation Optimization, Content Optimization, Anchor Optimization, Image Optimization, URL Optimization, Header Optimization, Footer Optimization, Usage of common tags like Header, Bold, Italic and Underline tags come under this section, where you optimize your website for search engines.

XML Sitemap: Create XML Sitemap and submit it to Google for proper indexing.

Creation of Robots.txt File: This is necessary to tell search engines which pages you want to block for them.

HTML Sitemap: HTML Sitemap and its proper linking from your website is not only necessary for search engines but for visitors also.

URL Redirection: URL redirection is another important point. It is necessary so you get all the traffic at a particular page.

HTML Validation: Cross check your coding with w3c validator for better results. 

Once you are done with website optimisation, the next step is to promote it. This is called Internet Marketing, where you market your website. It includes Article Submission, Press Releases, Blogging, Blog Promotion, Directory Submissions, Search Engine Submissions, Discussions Forums, Social Networking/Social Marketing, Classified Ads, Social Bookmarking, RSS Submissions, SEO for Local Listings, Video Promotions, Web 2.0

Paid Ranking: 

Pay Per Click (PPC) is another way to achieve rankings, however, they are paid rankings. In PPC, advertisers pay a fee each time one of their ads is clicked. It is like buying visits to your site, rather than attempting to “earn” those visits organically.