Google Trends – Explore Which Keywords are in Trend

If you are in Keywords Research industry, you must know about Google Trends. It is one of the best tools showing the popularity of a ‘search query’ (keyword) for a specific location and time duration. Don’t get confused with Google Keywords Planner (GKP). GKP gives you more and more keyword ideas with their exact search count. However, out of those which keywords are most popular and in trend at a particular time, you can get this info through Google Trends. Enter a search query (keyword) in the box selecting specific country, time duration, category, and type of search and Google Trends will show you the trend of that particular search term.

Country Wise: Select the country when you enter the search term (keyword). It shows you the trend for that keyword in that particular country only, along with the States where this keyword is being searched maximum. For an Example, search for the keyword “umbrellas” in Australia, US and India. You will notice that “umbrellas” is the most popular search term in US in the month of June, in Australia, it is in December and in India, it is in July and August. This is because in these months rainy season begins in these countries, and people realize to buy a new umbrella. With the help of Google Trends (using Country) you can come to know your target market based on the location. You can also run Google Ads or Social Media Ads in those months to get more traffic to your website.

Time Duration: You can check your keyword trend for specific time durations like Past 12 months, Past 5 Years, Past 7 days, Past day etc. For an Example (Using Last 5 Years as a base), if you search for “fidget spinner” and “Yoyo” and you might find that “fidget spinner” was famous about 2-3 years ago (Though its Search Count is still higher than Yoyo) but from the last 12 months “Yoyo” is in trend. People like to buy “Yoyo” instead of “fidget spinner”. So, you can plan and work accordingly.

Search Platform: This is an amazing feature Google Trends has given us. You can search and find trends in Web Search, Image Search, News Search, YouTube Search and Google Shopping. Sometimes, it happens, a keyword is not in trend in Web Search but still it is popular in Youtube Search or Image Search. So, if you are working for YouTube, you can check trends for YouTube only and likewise, for Image Search and News Search.

Comparison: You can also compare the trends of two keywords. For an example, when you search for ‘Umbrellas’ in Google Keywords Planner , you can find “Umbrellas for Sale” and “Buy Umbrellas” as a keyword with higher Search Count. Now the question is, which one to target as both keyword’s have good search count, and both are good for your business. This you can decide by using Google Trends. Compare the data of both the keywords and you will get your answer in a minute.

Related Queries: Google Trends also show you RELATED QUERIES to give you more keyword ideas which are in trend and RELATED TOPICS to tell you which topics are in trend. You can also use the keywords suggested by Google Trends as ‘seed keywords’ in Keywords Explorer. This will give you even more keyword ideas. Apply filters to get the best keywords for your business.

You can promote your content and keywords based on Google Trends data. Also, it is very helpful when you are running your Ads. It helps you in finding out, which region or sub-region you need to target and at what time.

Are you Planning your Marketing campaign using  Google Trends ? Login and start exploring what’s trending in search right now.

Ads on Social Media Platforms

Digital Marketing is one of the most popular topics nowadays. However, do you know what Digital Marketing is exactly? Digital Marketing is to promote your business products and services through digital media channels. One of the most popular ways to grab traffic to your website or webpage nowadays is through ‘Ads’ like ads on Facebook, Instagram, Linkedin and more. It is also one of the easiest ways to achieve traffic and the best part of promoting your products and services through ads is, you can run your ads in your business months and pause or change them as the time/season changes. For an example, in winters, you deal in winter wear like jackets, sweaters etc, so you can run your ads from early winter till peak winter months. Then, you can change your ad in the season end when you offer your products on SALE to attract and grab attention from the actual buyers. Now, in summer months, you can pause or change your Ad if you deal in some summer stuff like t-shirts, shirts etc. This way you can attract your potential buyers only in the months when you actually sell your respective products. Make sure to upload attractive ads with eye catching images and to the point but meaningful text. This method of promoting your products and grabbing attention from your visitors is, however, PAID, and you can run your ads by paying to respective social media platforms. But, with the minimal price, you can achieve hundreds of visitors per day. So start promoting your products/services through Social Media platforms now.

Digital Marketing & Its Importance in Today’s World

Digitalization Has Made Things Easier

 

Internet users are increasing year by year (around the world) and the main reason for this is the high usage of smartphones, tablets, and other smart devices. Nowadays, people love to shop online instead of physically going to market and shop. People use to pay bills, love to chat to their friends and family, playing games, watching shows and many more online. And, all this becomes possible through Internet. Keeping this in mind, business owners are promoting their business on Internet for more viewers and buyers. Here’s comes the role of Digital Marketing. Digital marketing is the advertising and promotion of businesses and brands through digital media channels. It includes Website, Content, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Google Ads, Social Media Marketing (SMM), Email Marketing, Mobile Marketing, Online Reputations Management (ORM), Usuage of Tools like Google Analytics, Google Search Console etc. and Reporting.

Having a web presence and marketing through digital channels cost you less than traditional advertising methods. No matter what size your business is, you can market your business products and services through low-cost digital channels. The important thing in the digital marketing it is very easy to adapt and connect with the target audience worldwide.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast and reliable way of getting leads into your business and driving up revenue.

Difference Between Organic and Paid Search Results

Organic Search Results: 

In order to achieve better rankings in SERPs, we should prepare our website for Search Engines by Search Engine Optimization (SEO). It includes: 

Website Analysis: This is the first step where you need to check your website and analyze it.

Competitors Website Analysis: This is where you need to check your competitors like which keywords they are working with and which strategy they are following for rankings.

Keywords Research and Analysis: Based on your business/services and competitor's analysis report, find the best keywords suitable for your business.

Creation of Meta Tags: Meta Tags is one of the important factors as it represents your business to search engines and visitors. Create them wisely.

Changes in Coding: Navigation Optimization, Content Optimization, Anchor Optimization, Image Optimization, URL Optimization, Header Optimization, Footer Optimization, Usage of common tags like Header, Bold, Italic and Underline tags come under this section, where you optimize your website for search engines.

XML Sitemap: Create XML Sitemap and submit it to Google for proper indexing.

Creation of Robots.txt File: This is necessary to tell search engines which pages you want to block for them.

HTML Sitemap: HTML Sitemap and its proper linking from your website is not only necessary for search engines but for visitors also.

URL Redirection: URL redirection is another important point. It is necessary so you get all the traffic at a particular page.

HTML Validation: Cross check your coding with w3c validator for better results. 

Once you are done with website optimisation, the next step is to promote it. This is called Internet Marketing, where you market your website. It includes Article Submission, Press Releases, Blogging, Blog Promotion, Directory Submissions, Search Engine Submissions, Discussions Forums, Social Networking/Social Marketing, Classified Ads, Social Bookmarking, RSS Submissions, SEO for Local Listings, Video Promotions, Web 2.0

Paid Ranking: 

Pay Per Click (PPC) is another way to achieve rankings, however, they are paid rankings. In PPC, advertisers pay a fee each time one of their ads is clicked. It is like buying visits to your site, rather than attempting to “earn” those visits organically. 

Things that you can do to make sure that Google does not penalize your site

There are several things that you can do to make sure that Google does not penalize your site:

• Improve the poor quality pages on your website. Ask yourself: is the page useful to my website visitors? If not, improve the content of the page to make it more useful.
• It is very likely that the overall user experience is important. Check the usability and the design of your web pages. Your web pages should be easy to navigate and they should have a professional design.
• Check the ads/content ratio on your web pages. If a web page mainly consists of ads then it is likely that Google considers it low quality.
• Don't try to cheat Google with shady search engine optimization methods. Focus on optimization methods that are beneficial to webmasters, website visitors and Google.

Optimization of PDF Files

There are lots of PDFs available on the web, and you can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it:

• Text Based PDF: Make sure your PDFs are text based.
• Properties: Complete the document properties including Title and Meta Data.
• Optimization: Optimize the PDF copy as you optimize the web page copy.
• Build Links into the PDF: Make sure you include links to your website in your PDFs, and pay attention to the anchor text used. Search engines do recognize these links.
• Version: Save PDF in lower version as most of the search engines and visitors won’t have the latest version of Acrobat.
• Optimize the file size for search: Using the full version of Acrobat, select Advanced>PDF Optimizer to “right-size” the document. You may also want to enable the “Optimize for Fast Web View” option in the Preferences>General Settings panel. This allows the PDF to be “loaded” a page at a time, rather than waiting for the whole PDF to download.
• Placement of PDF File: If you want to use PDFs for high-ranking search results, links to those PDFs should be on web pages closer to the root level of the site’s file structure.
• Influence Meta Description for PDFs: While with PDFs you have less control of what is displayed as the description to the search result, you can still influence this. The best way to do this is to make sure that you have a good, optimized sentence or two near the start of your PDF. If these sentences correspond to the search term used, it’s likely that these sentences are the ones that will be displayed as the description under the search result’s heading.
• Specify the Reading Stuff: Search engines search the copy of the PDF and select something to display as a description under the search result’s heading. Depending on how the reading order of your PDF is specified, this may lead the search engine to select some pretty strange stuff to display.

20 Things you need to know before Optimizing a Website to quote in a Better Way

There are some important steps you need to take in advance of optimizing the site that can help you quote accurately for the SEO project. Following are the points:

• What technology was used to build the site i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc.?
• What is the file extension of the pages i.e. .htm, .php, .cfm etc.?
• Does the site contain database driven content? If so, will the URLs contain query strings or does the site use parameter workarounds to remove the query strings?
• Are there at least 250 words of text on the home page and other pages to be optimized?
• How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus?
• Approximately how many pages does the site contain and how many of these will be optimized?
• Does the site have a site map or will it require one?
• Does the site have an XML sitemap submitted to Google Sitemaps?
• What is the current link popularity of the site?
• What is the approximate Google PageRank of the site?
• Do you have the ability to edit the source code directly or you need to hand-over the optimized code to programmers for integration?
• Do you have permission to alter the visible content of the site?
• What are the products/services that the site promotes?
• Are the Images already optimized for the targeted keywords?
• What are the site's geographical target markets; Are they global, Country specific, State specific or Town specific?
• What are the site's demographic target markets; young urban females, working mothers, single parents etc.?
• What are the earch keywords or phrases you need to target?
• Who are the major competitors online? What are their URLs? What keywords are they targeting?
• Do you have access to site traffic logs or statistics to track visitor activity during the campaign?
• What are your expectations for the optimization project? Are they realistic?

Answers to the above mentioned questions will determine the complexity of optimization required. This initial analysis will help you to scope the time and costs involved in advance. Getting accurate answers to these questions BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for.

Interlinking of Your Web Pages: SEO Benefits

Many webmasters spend a lot of time optimizing their home page only through On Page factors like title tag, H1 tags, Meta tags, keyword density, alt tags, etc. and off Page SEO factors like the number and quality of inward links from other sites. This is good, however according to me you should also take some time to do interlinking of all your web pages. Interlinking can help you achieve high PR value for inner pages and rankings in Search Engine Result Pages (SERP).

How to Achieve this? Well, all of your main web pages must be just one click away from your home page. You should have a well-structured navigation menu on your home page. Each link within the menu should be an anchor text link containing your main keyword(s). You can dramatically enhance this interlinking structure and boost the pagerank of your inner web pages further by including this navigation menu on all of your inner web pages. This means that all of your main inner web pages are always just one click away and will dramatically boost the number of inward links that each page has.

Another way of achieving this effect is by including a link tree on every one of your inner pages at the bottom. This is again a very good way of interlinking your web pages. Be sure to include your main keyword(s) within each link.

The Power of the Title Tag

Search engine traffic is something which every website owner is looking for. Basically, proper optimization of the page title is something which can bring loads of search engine traffic to your website. However, many a time people under estimate the power of the title tag.

You should know how you can improve the title tag of a web page, so that it can return you the much needed results. Here are a few tips which can help you to properly optimize your page title:

• Be Specific:
  As we know that every page of a website is having a unique purpose, so it should have unique title too, this should be specific. Every page should target some specific keyword, so always prepare the title of the page with proper care. Remember, you have a maximum of 65 to 70 characters to give your title. So properly use these characters and be specific.


• Good looking title is something which can attract visitors:
  Remember if you are searching for something in any search engine, the first thing which you notice in the SERP is the title of the links. So if you need to get visitors from the search engines then you should prepare compelling titles for your web pages. It will surely attract more visitors from search engines.


• Common Mistakes:
  Normally many people do the mistake of either providing same title on all the web pages, or choosing the company name as the title of the web pages. These two are not good, as the purposes of all the pages are different, and thus it should have different titles and keywords too.

You should give a thought about the title and you are sure to get many more visitors from the search engines, which will increase the value of your website.

Internet Marketing Strategies for Boosting your Business!

The growth of Internet in last few years has changed the way of the business world. Web media today makes it easier than ever before for businesses to deal with global audience at their convenience. Therefore developing an internet marketing strategy today is of paramount importance for the business to succeed.

Top 4 ways to boost business with Internet Marketing:

• Get visibility on social networking site: Creating a company fan page on social networking sites or twitting regularly about company updates on Twitter, Facebook or any other networking site helps to promote your business like no other way.


• Progress in Customer Relation Management: Email marketing is one of the tested and effective ways of managing customer relationship. Keep your valuable customers updated about company news through E-Newsletter at regular intervals.


• Use of quality keywords: Use keyword ranking and keyword suggestion tools to use appropriate keywords for your website. Optimize your website properly based on those keywords. This in turn helps to attract potential users and in due course increase search engine page ranking.


• Video and other multimedia tools: Use video clips, slide shows and other presentations to showcase new products or services. This also helps the customer to have a wider view about the product your company offers. Feature the videos on company website or use other video sharing websites.

Why Pages Disallowed in robots.txt Still Appear in Google

Meaning of Robots.txt

Robots.txt is a useful file which places in your website’s root and controls how search engines index your pages. One of the most useful declarations is “Disallow” — it stops search engines accessing private or irrelevant sections or pages of your website, e.g.

Disallow: /temp/
Disallow: /mypage.html/

You can Even Block Search Engines Indexing Every Page on Your Domain, e.g.:

User-agent: *
Disallow: /

Blocked Pages can Still Appear in Google – HOW?

Take a little while to understand how and why it happens. Assume you have a page at http://www.abc.com/mypage.html containing confidential information about your company’s new “coupon codes” project. You may want to share that page with partners, but don’t want the information to be public knowledge just yet. Therefore, you block the page using a declaration in http://www.abc.com/robots.txt:

User-agent: *
Disallow: /mypage.html

A few weeks later, you’re searching for “coupon codes” in Google and you found http://www.abc.com/mypage.html at 1st Page of Google. How could this happen? It means, Google abides with your robots.txt instructions, isn’t?

However, this is not a violation of robots.txt rules. This happens because of very simple reason that Google found your link from elsewhere, means http://www.abc.com/mypage.html might be linked from any external website, so Google caught you from there. Meta information also comes from that particular external link, not from your page content.

There are Several Solutions that will Stop Your Pages Appearing in Google Search Results:

• Set a “no index” Meta Tag: Google will never show your page or follow its links if you add this code to your HTML head section:


• Use the URL removal tool: Google offer a URL removal tool within their Webmaster Tools.


• Add authentication: Apache, IIS, and most other web servers offer basic authentication facilities. The visitor must enter a user ID and password before the page can be viewed. This may not stop Google showing the page URL in results, but it will stop unauthorized visitors reading the content.

Turn More of Your Website Visitors into Actual Customers – HOW?

Your website will only cost you money if your website visitors don't become customers of your company. For that reason, it is important that your website is being able to convert your visitors into actual customers.

• What is your website about and what's in it for the visitor?
  Clearly tell your website visitors which problem your product solves and why your solution is better than other solutions. This piece of information should be presented as prominently as possible.


• Is your website trustworthy?
  Tell your visitors who you are and don't hide your address. If possible, show customer testimonials. Show your website visitors that you are a real company and that you can be trusted.


• Does your website look professional?
  Another way to create trust is to use a professional website design. Avoid clutter and extreme colors. Use a clear design that makes it easy to read your web pages.


• Make it as easy as possible for your website visitors:
  Add user instructions to every task. The less your website visitors have to think about how to complete the task, the better.


• Make it a risk-free experience for your customers:
  Emphasize your respect of privacy and remove unnecessary fields from your sign-up forms. Avoid registration forms or make the forms as short as possible. The more fields a form has, the less people will fill it out.


• Give search engines what they want while pleasing your website visitors:
  The title and the major tag line on your web page should contain the main selling proposition of your website and one or two good keywords. When a searcher sees your website in the search results, the title will show the searcher that he has found a good match. The content on your web page should confirm and clarify this with more detail.

Reasons behind the Failure of SEO Projects

There are many reasons behind the failure of SEO projects, some of them are as follows:

• Too Many Expectations
  
  The very first reason behind the failure of the SEO projects is too much of expectations. There are many clients who want their website to get listed on the first page of Google for a particular keyword and that too within a few days only. Clients need to understand that SEO is not a magic that any website can reach to the first page of the search engine result page within a few days. They don’t even know that these types of expectations are ultimately dangerous for their own website. Natural search engine optimization takes times to reach to the top of the SERP. SEO expert is not only a person who can bring the website to the first page of the SERP; rather a perfect SEO expert is that person who can understand the needs of the client and can be able to bring all the positive changes on the websites.


• Communication Gap
  
  Second reason why many SEO projects fail is actually the communication gap between the client and the SEO expert. Many a times a client is really unable to understand what the SEO expert is doing, and it creates the confusion. This becomes the major reason behind the failure of the SEO project. If you are recruiting SEO expert then you should trust him, and give him all the rights so that he can work properly and also give him time to show the results. However, there are many SEO experts who don’t even know the even basics of SEO. Before choosing an SEO you should need to confirm whether your SEO expert understands the basics of the SEO or not? If not, then you should not hand over your website to him. He can damage your site for long run.


• Money Factor
  
  Next factor, which is behind the failure of the SEO projects, is money factor. Many clients don’t even understand the requirements of a SEO to show you the results, and thus they did not provide the much needed resources to them. Absence of proper resources, like money, contents, tools, etc. did not bring much needed results and then the clients blame the SEO expert for the poor performance.

Nowadays, online presence is MUST for your business and you need the perfect SEO expert who can properly help you to utilize this resource. Thus, always choose a SEO expert wisely and see the difference.

Let the Internet Be the Voice of Your Business

There are many companies and businesses that are doing some really amazing things in society, yet, their websites and their online voice simply don’t allow them to shine like they should. The internet should be used like a megaphone for your business in order to get your voice heard far and wide.

Hire Right Person: If you feel that nobody at your business can tackle the online space for your business, hire someone that understands the internet inside and out. Honestly your business cannot afford to wait any longer.

Train In house Right Person: If you don’t have the budget to hire a new employee to handle your online marketing, hire a professional for sometime to train your in house employees on how to be the voice of your business on the internet. Waiting any longer is not going to do anything but cause you to lose out on more business.

All about Sub-Domains

• What is a subdomain?
  A sub-domain is sort of a "new domain" but under and existing standard domain. Standard domains can is like "www.xyz.com" or "http://xyz.com" whereas sub-domain tends to take the form of "http://subdomain.xyz.com" NOTICE that the "WWW" which stands for World Wide Web is not present in sub-domain.



• Will the rankings of standard domain decrease if I use a subdomain?
  The answer is “NO”. Subdomains are just the same as normal domains in getting rankings. The same things that you do to a standard domain to optimize it for the Search Engines, you will need to apply to a sub-domain to get the desired effect.



• What are the advantages of Sub Domains?
  There are quite a few advantages of using sub domains. One is that you can submit these to directories, and gain independent link's etc, which you could not do with a page such as www.xyz.com/folder/ . Also, all links from a subdomain to the main page are seen as 1 way inbound links, rather than internal links, which is also a big plus point.



• What are the disadvantages of Sub Domains?
  There are few disadvantages of using sub domains. You would find starting a website completely from scratch. This includes things such as battling the Google Sandbox, getting inbound links, and getting the page popular so that it’s crawled, and then ultimately crawled more often.



• If subdomain is banned, will it affect main domain?
  The answer is “YES but not always. This highly depends on the linking between the sub domain and the main domain, close relationship between the two is more likely to leave an effect on the main domain.

20 Essential SEO Techniques

• Decide your keywords at the start of the project.
• Make SEO-friendly URLs.
• Include HTML site map page.
• Use a unique and relevant title and Meta description on every page.
• Create great & unique content.
• Use basic parameters; Bold, Italic, Underline & tag.
• Use your keywords as anchor text when linking internally.
• Provide ALTS on Images and Titles on text links.
• Always give your full postal address and contact details in footer.
• Use robots.txt file.
• Include XML sitemap page.
• Use 301 redirects (if required).
• Build links intelligently.
• Submit your website to directories and search engines.
• Use link building.
• Use article syndication.
• Use press releases wisely.
• Start a blog and participate with other related blogs.
• Use social media marketing wisely
• Take advantage of local search opportunities.

I will elaborate all these points in my upcoming posts.Come and learn SEO at http://anu-internetmarketing.blogspot.com/

Ranking Factors

Following are the methods which can help you rank high in SERPs:

• The more relevant links you have, the more pages of your site will be indexed
• Slow servers can cause problems
• Duplicate content can cause problems
• Affiliate pages don't get high rankings
• Redirects work but they don't pass the whole PageRank
• Low quality pages can cause problems
• Good website navigation can be helpful
• Beware of paid links; Google does not like paid links

Methods to Improve Blog Rank

Improve blog ranking and marketing is no longer kids stuff. It’s beyond the sappy diary entries now. Its serious business, especially if your goal is to make money out of your blog. Here are some methods to promote your blogs and improve blog rank:

• Tags:Tags make it easier for people to find your blog post, and video and photos that are related. You can write the most informative blog in your niche but if it can not be found it can not get read. Tag your posts.
• Social Bookmarking:Bookmarking is an easy way to improve blog ranking and get traffic; the more you do it the more you’ll be noticed.
• Get Involved:Adding comments is a great way to sprinkle your links around. Note however, your comment must be informative and relate to the original post. Bloggers will grant your trackbacks when your comments are on topic and useful.
• Social Media:Use social media websites to get connected with others.
• Create Back Links:Create as much links as you can. Article syndication is still one of the most popular ways to get links. Link Building is another way to get back links for your blog.

Use the above tips to take full advantage of all the rewards blogging can have on your business and to be able to make money blogging.

Google Goes Social with GOOGLE BUZZ

Five years ago, Gmail was just an email. Later on, chat and then video chat had been added, both built right in, so people had choices about how to communicate from a single browser window. Today, communication on the web has evolved beyond email and chat — people are sharing photos with friends and family, commenting on news happening around them, and telling the world what they're up to in real-time.

With that keep in mind, recently Google has announced Google BUZZ, its newest push into the social media foray. Google BUZZ is a new service that automatically brings social networking into Gmail and the rest of the Google-sphere.

Google BUZZ is a way to start conversations about the things you find interesting and share updates, photos, videos and more. Buzz is built right into Gmail, so there's nothing to set up — you're automatically following the people you email and chat with the most.

You can choose to share publicly with the world or privately to a small group of friends each time you post. And you can connect other sites you use, today there's Picasa, Flickr, Google Reader, and Twitter, so your friends can keep up with what you're doing around the web — all in one place.

Interested? Let's hear what you think in the comments.

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