Use of Title Tag: Title Tag: The Title Tag is one of the most important tag in achieving high search engine ranking. The title is the base of your site. This is the text from which the spiders come to know about your site, and what’s your site is all about. So, keep the following points in mind while working for title tag: 1. The HTML coding for a title tag comes under head tag. 2. The words in the title tag are what appear in the clickable link on the search engine results page (SERP). So make your title most impressive and attractive. 3. It should be of 70 - 80 characters in length and it should starts with your most important keyword, so that your important keyword gets value from the very beginning and your site gets more popularity for the same keyword. 4. You can use company name in title tag but I think it of no use because no one will search you from your company name until and unless your company is too popular like Revlon, Lakme etc. 5. The title tag should be utilized to its fullest. 6. Always prepare different title tags for different pages of your website. 7. Search Engines rank the site in the order from the 1st title word to the last word placed in the title, so always avoid “ The, An, Or…..etc.” as its first word. 8. In fact avoid these words from whole title tag to make it more attractive. 9. Only use targeted keywords in title tag otherwise it reflects as “Keyword Stuffing”.


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Andrew Lyn said...

Even I agree that the Title Tag is one of the most important tag in achieving high search engine ranking.
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