Use of Description tag & keyword tags: Description Tag: Description tag is the place where you can describe what your site is all about, so keep the following points in mind while preparing your description tag: 1. Description again comes under head tag. 2. The Description should be of 200 – 250 characters in length. 3. It must contain all your keywords which are specified for one page but it should be used in proper sense. 4. Describe your site to its fullest in this tag. 5. Prepare different description tags for different pages as it will allow you to describe about every page of your site. Keyword Tag: Keyword tag is used to tell the crawlers which keywords you are using for a specific page. For which keywords your site wants to rank in SERP. So pay attention to the following points: 1. Always specify 3 – 4 keywords for the webpage. Use of more than 4 keywords reflects “Keyword Stuffing”. 2. Always check search count, allintitle, allinanchor, google competition etc. for the specified keywords and select the most appropriate keywords for your site. 3. Check what keywords your competitors are using. 4. Always specify your geographical area in your keywords. 5. Always select your keywords which people use in general and they are less competitive. Thanks & Regards.