Google Trends – Explore Which Keywords are in Trend

If you are in Keywords Research industry, you must know about Google Trends. It is one of the best tools showing the popularity of a ‘search query’ (keyword) for a specific location and time duration. Don’t get confused with Google Keywords Planner (GKP). GKP gives you more and more keyword ideas with their exact search count. However, out of those which keywords are most popular and in trend at a particular time, you can get this info through Google Trends. Enter a search query (keyword) in the box selecting specific country, time duration, category, and type of search and Google Trends will show you the trend of that particular search term.

Country Wise: Select the country when you enter the search term (keyword). It shows you the trend for that keyword in that particular country only, along with the States where this keyword is being searched maximum. For an Example, search for the keyword “umbrellas” in Australia, US and India. You will notice that “umbrellas” is the most popular search term in US in the month of June, in Australia, it is in December and in India, it is in July and August. This is because in these months rainy season begins in these countries, and people realize to buy a new umbrella. With the help of Google Trends (using Country) you can come to know your target market based on the location. You can also run Google Ads or Social Media Ads in those months to get more traffic to your website.

Time Duration: You can check your keyword trend for specific time durations like Past 12 months, Past 5 Years, Past 7 days, Past day etc. For an Example (Using Last 5 Years as a base), if you search for “fidget spinner” and “Yoyo” and you might find that “fidget spinner” was famous about 2-3 years ago (Though its Search Count is still higher than Yoyo) but from the last 12 months “Yoyo” is in trend. People like to buy “Yoyo” instead of “fidget spinner”. So, you can plan and work accordingly.

Search Platform: This is an amazing feature Google Trends has given us. You can search and find trends in Web Search, Image Search, News Search, YouTube Search and Google Shopping. Sometimes, it happens, a keyword is not in trend in Web Search but still it is popular in Youtube Search or Image Search. So, if you are working for YouTube, you can check trends for YouTube only and likewise, for Image Search and News Search.

Comparison: You can also compare the trends of two keywords. For an example, when you search for ‘Umbrellas’ in Google Keywords Planner , you can find “Umbrellas for Sale” and “Buy Umbrellas” as a keyword with higher Search Count. Now the question is, which one to target as both keyword’s have good search count, and both are good for your business. This you can decide by using Google Trends. Compare the data of both the keywords and you will get your answer in a minute.

Related Queries: Google Trends also show you RELATED QUERIES to give you more keyword ideas which are in trend and RELATED TOPICS to tell you which topics are in trend. You can also use the keywords suggested by Google Trends as ‘seed keywords’ in Keywords Explorer. This will give you even more keyword ideas. Apply filters to get the best keywords for your business.

You can promote your content and keywords based on Google Trends data. Also, it is very helpful when you are running your Ads. It helps you in finding out, which region or sub-region you need to target and at what time.

Are you Planning your Marketing campaign using  Google Trends ? Login and start exploring what’s trending in search right now.

Ads on Social Media Platforms

Digital Marketing is one of the most popular topics nowadays. However, do you know what Digital Marketing is exactly? Digital Marketing is to promote your business products and services through digital media channels. One of the most popular ways to grab traffic to your website or webpage nowadays is through ‘Ads’ like ads on Facebook, Instagram, Linkedin and more. It is also one of the easiest ways to achieve traffic and the best part of promoting your products and services through ads is, you can run your ads in your business months and pause or change them as the time/season changes. For an example, in winters, you deal in winter wear like jackets, sweaters etc, so you can run your ads from early winter till peak winter months. Then, you can change your ad in the season end when you offer your products on SALE to attract and grab attention from the actual buyers. Now, in summer months, you can pause or change your Ad if you deal in some summer stuff like t-shirts, shirts etc. This way you can attract your potential buyers only in the months when you actually sell your respective products. Make sure to upload attractive ads with eye catching images and to the point but meaningful text. This method of promoting your products and grabbing attention from your visitors is, however, PAID, and you can run your ads by paying to respective social media platforms. But, with the minimal price, you can achieve hundreds of visitors per day. So start promoting your products/services through Social Media platforms now.

Digital Marketing & Its Importance in Today’s World

Digitalization Has Made Things Easier

 

Internet users are increasing year by year (around the world) and the main reason for this is the high usage of smartphones, tablets, and other smart devices. Nowadays, people love to shop online instead of physically going to market and shop. People use to pay bills, love to chat to their friends and family, playing games, watching shows and many more online. And, all this becomes possible through Internet. Keeping this in mind, business owners are promoting their business on Internet for more viewers and buyers. Here’s comes the role of Digital Marketing. Digital marketing is the advertising and promotion of businesses and brands through digital media channels. It includes Website, Content, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Google Ads, Social Media Marketing (SMM), Email Marketing, Mobile Marketing, Online Reputations Management (ORM), Usuage of Tools like Google Analytics, Google Search Console etc. and Reporting.

Having a web presence and marketing through digital channels cost you less than traditional advertising methods. No matter what size your business is, you can market your business products and services through low-cost digital channels. The important thing in the digital marketing it is very easy to adapt and connect with the target audience worldwide.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast and reliable way of getting leads into your business and driving up revenue.

Difference Between Organic and Paid Search Results

Organic Search Results: 

In order to achieve better rankings in SERPs, we should prepare our website for Search Engines by Search Engine Optimization (SEO). It includes: 

Website Analysis: This is the first step where you need to check your website and analyze it.

Competitors Website Analysis: This is where you need to check your competitors like which keywords they are working with and which strategy they are following for rankings.

Keywords Research and Analysis: Based on your business/services and competitor's analysis report, find the best keywords suitable for your business.

Creation of Meta Tags: Meta Tags is one of the important factors as it represents your business to search engines and visitors. Create them wisely.

Changes in Coding: Navigation Optimization, Content Optimization, Anchor Optimization, Image Optimization, URL Optimization, Header Optimization, Footer Optimization, Usage of common tags like Header, Bold, Italic and Underline tags come under this section, where you optimize your website for search engines.

XML Sitemap: Create XML Sitemap and submit it to Google for proper indexing.

Creation of Robots.txt File: This is necessary to tell search engines which pages you want to block for them.

HTML Sitemap: HTML Sitemap and its proper linking from your website is not only necessary for search engines but for visitors also.

URL Redirection: URL redirection is another important point. It is necessary so you get all the traffic at a particular page.

HTML Validation: Cross check your coding with w3c validator for better results. 

Once you are done with website optimisation, the next step is to promote it. This is called Internet Marketing, where you market your website. It includes Article Submission, Press Releases, Blogging, Blog Promotion, Directory Submissions, Search Engine Submissions, Discussions Forums, Social Networking/Social Marketing, Classified Ads, Social Bookmarking, RSS Submissions, SEO for Local Listings, Video Promotions, Web 2.0

Paid Ranking: 

Pay Per Click (PPC) is another way to achieve rankings, however, they are paid rankings. In PPC, advertisers pay a fee each time one of their ads is clicked. It is like buying visits to your site, rather than attempting to “earn” those visits organically. 

Things that you can do to make sure that Google does not penalize your site

There are several things that you can do to make sure that Google does not penalize your site:

• Improve the poor quality pages on your website. Ask yourself: is the page useful to my website visitors? If not, improve the content of the page to make it more useful.
• It is very likely that the overall user experience is important. Check the usability and the design of your web pages. Your web pages should be easy to navigate and they should have a professional design.
• Check the ads/content ratio on your web pages. If a web page mainly consists of ads then it is likely that Google considers it low quality.
• Don't try to cheat Google with shady search engine optimization methods. Focus on optimization methods that are beneficial to webmasters, website visitors and Google.

Optimization of PDF Files

There are lots of PDFs available on the web, and you can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it:

• Text Based PDF: Make sure your PDFs are text based.
• Properties: Complete the document properties including Title and Meta Data.
• Optimization: Optimize the PDF copy as you optimize the web page copy.
• Build Links into the PDF: Make sure you include links to your website in your PDFs, and pay attention to the anchor text used. Search engines do recognize these links.
• Version: Save PDF in lower version as most of the search engines and visitors won’t have the latest version of Acrobat.
• Optimize the file size for search: Using the full version of Acrobat, select Advanced>PDF Optimizer to “right-size” the document. You may also want to enable the “Optimize for Fast Web View” option in the Preferences>General Settings panel. This allows the PDF to be “loaded” a page at a time, rather than waiting for the whole PDF to download.
• Placement of PDF File: If you want to use PDFs for high-ranking search results, links to those PDFs should be on web pages closer to the root level of the site’s file structure.
• Influence Meta Description for PDFs: While with PDFs you have less control of what is displayed as the description to the search result, you can still influence this. The best way to do this is to make sure that you have a good, optimized sentence or two near the start of your PDF. If these sentences correspond to the search term used, it’s likely that these sentences are the ones that will be displayed as the description under the search result’s heading.
• Specify the Reading Stuff: Search engines search the copy of the PDF and select something to display as a description under the search result’s heading. Depending on how the reading order of your PDF is specified, this may lead the search engine to select some pretty strange stuff to display.

20 Things you need to know before Optimizing a Website to quote in a Better Way

There are some important steps you need to take in advance of optimizing the site that can help you quote accurately for the SEO project. Following are the points:

• What technology was used to build the site i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc.?
• What is the file extension of the pages i.e. .htm, .php, .cfm etc.?
• Does the site contain database driven content? If so, will the URLs contain query strings or does the site use parameter workarounds to remove the query strings?
• Are there at least 250 words of text on the home page and other pages to be optimized?
• How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus?
• Approximately how many pages does the site contain and how many of these will be optimized?
• Does the site have a site map or will it require one?
• Does the site have an XML sitemap submitted to Google Sitemaps?
• What is the current link popularity of the site?
• What is the approximate Google PageRank of the site?
• Do you have the ability to edit the source code directly or you need to hand-over the optimized code to programmers for integration?
• Do you have permission to alter the visible content of the site?
• What are the products/services that the site promotes?
• Are the Images already optimized for the targeted keywords?
• What are the site's geographical target markets; Are they global, Country specific, State specific or Town specific?
• What are the site's demographic target markets; young urban females, working mothers, single parents etc.?
• What are the earch keywords or phrases you need to target?
• Who are the major competitors online? What are their URLs? What keywords are they targeting?
• Do you have access to site traffic logs or statistics to track visitor activity during the campaign?
• What are your expectations for the optimization project? Are they realistic?

Answers to the above mentioned questions will determine the complexity of optimization required. This initial analysis will help you to scope the time and costs involved in advance. Getting accurate answers to these questions BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for.