Reasons behind the Failure of SEO Projects

There are many reasons behind the failure of SEO projects, some of them are as follows:

• Too Many Expectations
  
  The very first reason behind the failure of the SEO projects is too much of expectations. There are many clients who want their website to get listed on the first page of Google for a particular keyword and that too within a few days only. Clients need to understand that SEO is not a magic that any website can reach to the first page of the search engine result page within a few days. They don’t even know that these types of expectations are ultimately dangerous for their own website. Natural search engine optimization takes times to reach to the top of the SERP. SEO expert is not only a person who can bring the website to the first page of the SERP; rather a perfect SEO expert is that person who can understand the needs of the client and can be able to bring all the positive changes on the websites.


• Communication Gap
  
  Second reason why many SEO projects fail is actually the communication gap between the client and the SEO expert. Many a times a client is really unable to understand what the SEO expert is doing, and it creates the confusion. This becomes the major reason behind the failure of the SEO project. If you are recruiting SEO expert then you should trust him, and give him all the rights so that he can work properly and also give him time to show the results. However, there are many SEO experts who don’t even know the even basics of SEO. Before choosing an SEO you should need to confirm whether your SEO expert understands the basics of the SEO or not? If not, then you should not hand over your website to him. He can damage your site for long run.


• Money Factor
  
  Next factor, which is behind the failure of the SEO projects, is money factor. Many clients don’t even understand the requirements of a SEO to show you the results, and thus they did not provide the much needed resources to them. Absence of proper resources, like money, contents, tools, etc. did not bring much needed results and then the clients blame the SEO expert for the poor performance.

Nowadays, online presence is MUST for your business and you need the perfect SEO expert who can properly help you to utilize this resource. Thus, always choose a SEO expert wisely and see the difference.

Let the Internet Be the Voice of Your Business

There are many companies and businesses that are doing some really amazing things in society, yet, their websites and their online voice simply don’t allow them to shine like they should. The internet should be used like a megaphone for your business in order to get your voice heard far and wide.

Hire Right Person: If you feel that nobody at your business can tackle the online space for your business, hire someone that understands the internet inside and out. Honestly your business cannot afford to wait any longer.

Train In house Right Person: If you don’t have the budget to hire a new employee to handle your online marketing, hire a professional for sometime to train your in house employees on how to be the voice of your business on the internet. Waiting any longer is not going to do anything but cause you to lose out on more business.

All about Sub-Domains

• What is a subdomain?
  A sub-domain is sort of a "new domain" but under and existing standard domain. Standard domains can is like "www.xyz.com" or "http://xyz.com" whereas sub-domain tends to take the form of "http://subdomain.xyz.com" NOTICE that the "WWW" which stands for World Wide Web is not present in sub-domain.



• Will the rankings of standard domain decrease if I use a subdomain?
  The answer is “NO”. Subdomains are just the same as normal domains in getting rankings. The same things that you do to a standard domain to optimize it for the Search Engines, you will need to apply to a sub-domain to get the desired effect.



• What are the advantages of Sub Domains?
  There are quite a few advantages of using sub domains. One is that you can submit these to directories, and gain independent link's etc, which you could not do with a page such as www.xyz.com/folder/ . Also, all links from a subdomain to the main page are seen as 1 way inbound links, rather than internal links, which is also a big plus point.



• What are the disadvantages of Sub Domains?
  There are few disadvantages of using sub domains. You would find starting a website completely from scratch. This includes things such as battling the Google Sandbox, getting inbound links, and getting the page popular so that it’s crawled, and then ultimately crawled more often.



• If subdomain is banned, will it affect main domain?
  The answer is “YES but not always. This highly depends on the linking between the sub domain and the main domain, close relationship between the two is more likely to leave an effect on the main domain.

20 Essential SEO Techniques

• Decide your keywords at the start of the project.
• Make SEO-friendly URLs.
• Include HTML site map page.
• Use a unique and relevant title and Meta description on every page.
• Create great & unique content.
• Use basic parameters; Bold, Italic, Underline & tag.
• Use your keywords as anchor text when linking internally.
• Provide ALTS on Images and Titles on text links.
• Always give your full postal address and contact details in footer.
• Use robots.txt file.
• Include XML sitemap page.
• Use 301 redirects (if required).
• Build links intelligently.
• Submit your website to directories and search engines.
• Use link building.
• Use article syndication.
• Use press releases wisely.
• Start a blog and participate with other related blogs.
• Use social media marketing wisely
• Take advantage of local search opportunities.

I will elaborate all these points in my upcoming posts.Come and learn SEO at http://anu-internetmarketing.blogspot.com/

Ranking Factors

Following are the methods which can help you rank high in SERPs:

• The more relevant links you have, the more pages of your site will be indexed
• Slow servers can cause problems
• Duplicate content can cause problems
• Affiliate pages don't get high rankings
• Redirects work but they don't pass the whole PageRank
• Low quality pages can cause problems
• Good website navigation can be helpful
• Beware of paid links; Google does not like paid links

Methods to Improve Blog Rank

Improve blog ranking and marketing is no longer kids stuff. It’s beyond the sappy diary entries now. Its serious business, especially if your goal is to make money out of your blog. Here are some methods to promote your blogs and improve blog rank:

• Tags:Tags make it easier for people to find your blog post, and video and photos that are related. You can write the most informative blog in your niche but if it can not be found it can not get read. Tag your posts.
• Social Bookmarking:Bookmarking is an easy way to improve blog ranking and get traffic; the more you do it the more you’ll be noticed.
• Get Involved:Adding comments is a great way to sprinkle your links around. Note however, your comment must be informative and relate to the original post. Bloggers will grant your trackbacks when your comments are on topic and useful.
• Social Media:Use social media websites to get connected with others.
• Create Back Links:Create as much links as you can. Article syndication is still one of the most popular ways to get links. Link Building is another way to get back links for your blog.

Use the above tips to take full advantage of all the rewards blogging can have on your business and to be able to make money blogging.

Google Goes Social with GOOGLE BUZZ

Five years ago, Gmail was just an email. Later on, chat and then video chat had been added, both built right in, so people had choices about how to communicate from a single browser window. Today, communication on the web has evolved beyond email and chat — people are sharing photos with friends and family, commenting on news happening around them, and telling the world what they're up to in real-time.

With that keep in mind, recently Google has announced Google BUZZ, its newest push into the social media foray. Google BUZZ is a new service that automatically brings social networking into Gmail and the rest of the Google-sphere.

Google BUZZ is a way to start conversations about the things you find interesting and share updates, photos, videos and more. Buzz is built right into Gmail, so there's nothing to set up — you're automatically following the people you email and chat with the most.

You can choose to share publicly with the world or privately to a small group of friends each time you post. And you can connect other sites you use, today there's Picasa, Flickr, Google Reader, and Twitter, so your friends can keep up with what you're doing around the web — all in one place.

Interested? Let's hear what you think in the comments.