Google Trends – Explore Which Keywords are in Trend

If you are in Keywords Research industry, you must know about Google Trends. It is one of the best tools showing the popularity of a ‘search query’ (keyword) for a specific location and time duration. Don’t get confused with Google Keywords Planner (GKP). GKP gives you more and more keyword ideas with their exact search count. However, out of those which keywords are most popular and in trend at a particular time, you can get this info through Google Trends. Enter a search query (keyword) in the box selecting specific country, time duration, category, and type of search and Google Trends will show you the trend of that particular search term.

Country Wise: Select the country when you enter the search term (keyword). It shows you the trend for that keyword in that particular country only, along with the States where this keyword is being searched maximum. For an Example, search for the keyword “umbrellas” in Australia, US and India. You will notice that “umbrellas” is the most popular search term in US in the month of June, in Australia, it is in December and in India, it is in July and August. This is because in these months rainy season begins in these countries, and people realize to buy a new umbrella. With the help of Google Trends (using Country) you can come to know your target market based on the location. You can also run Google Ads or Social Media Ads in those months to get more traffic to your website.

Time Duration: You can check your keyword trend for specific time durations like Past 12 months, Past 5 Years, Past 7 days, Past day etc. For an Example (Using Last 5 Years as a base), if you search for “fidget spinner” and “Yoyo” and you might find that “fidget spinner” was famous about 2-3 years ago (Though its Search Count is still higher than Yoyo) but from the last 12 months “Yoyo” is in trend. People like to buy “Yoyo” instead of “fidget spinner”. So, you can plan and work accordingly.

Search Platform: This is an amazing feature Google Trends has given us. You can search and find trends in Web Search, Image Search, News Search, YouTube Search and Google Shopping. Sometimes, it happens, a keyword is not in trend in Web Search but still it is popular in Youtube Search or Image Search. So, if you are working for YouTube, you can check trends for YouTube only and likewise, for Image Search and News Search.

Comparison: You can also compare the trends of two keywords. For an example, when you search for ‘Umbrellas’ in Google Keywords Planner , you can find “Umbrellas for Sale” and “Buy Umbrellas” as a keyword with higher Search Count. Now the question is, which one to target as both keyword’s have good search count, and both are good for your business. This you can decide by using Google Trends. Compare the data of both the keywords and you will get your answer in a minute.

Related Queries: Google Trends also show you RELATED QUERIES to give you more keyword ideas which are in trend and RELATED TOPICS to tell you which topics are in trend. You can also use the keywords suggested by Google Trends as ‘seed keywords’ in Keywords Explorer. This will give you even more keyword ideas. Apply filters to get the best keywords for your business.

You can promote your content and keywords based on Google Trends data. Also, it is very helpful when you are running your Ads. It helps you in finding out, which region or sub-region you need to target and at what time.

Are you Planning your Marketing campaign using  Google Trends ? Login and start exploring what’s trending in search right now.

Ads on Social Media Platforms

Digital Marketing is one of the most popular topics nowadays. However, do you know what Digital Marketing is exactly? Digital Marketing is to promote your business products and services through digital media channels. One of the most popular ways to grab traffic to your website or webpage nowadays is through ‘Ads’ like ads on Facebook, Instagram, Linkedin and more. It is also one of the easiest ways to achieve traffic and the best part of promoting your products and services through ads is, you can run your ads in your business months and pause or change them as the time/season changes. For an example, in winters, you deal in winter wear like jackets, sweaters etc, so you can run your ads from early winter till peak winter months. Then, you can change your ad in the season end when you offer your products on SALE to attract and grab attention from the actual buyers. Now, in summer months, you can pause or change your Ad if you deal in some summer stuff like t-shirts, shirts etc. This way you can attract your potential buyers only in the months when you actually sell your respective products. Make sure to upload attractive ads with eye catching images and to the point but meaningful text. This method of promoting your products and grabbing attention from your visitors is, however, PAID, and you can run your ads by paying to respective social media platforms. But, with the minimal price, you can achieve hundreds of visitors per day. So start promoting your products/services through Social Media platforms now.

Digital Marketing & Its Importance in Today’s World

Digitalization Has Made Things Easier

 

Internet users are increasing year by year (around the world) and the main reason for this is the high usage of smartphones, tablets, and other smart devices. Nowadays, people love to shop online instead of physically going to market and shop. People use to pay bills, love to chat to their friends and family, playing games, watching shows and many more online. And, all this becomes possible through Internet. Keeping this in mind, business owners are promoting their business on Internet for more viewers and buyers. Here’s comes the role of Digital Marketing. Digital marketing is the advertising and promotion of businesses and brands through digital media channels. It includes Website, Content, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Google Ads, Social Media Marketing (SMM), Email Marketing, Mobile Marketing, Online Reputations Management (ORM), Usuage of Tools like Google Analytics, Google Search Console etc. and Reporting.

Having a web presence and marketing through digital channels cost you less than traditional advertising methods. No matter what size your business is, you can market your business products and services through low-cost digital channels. The important thing in the digital marketing it is very easy to adapt and connect with the target audience worldwide.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast and reliable way of getting leads into your business and driving up revenue.