There are many reasons behind the failure of SEO projects, some of them are as follows:
- Too Many Expectations
The very first reason behind the failure of the SEO projects is too much of expectations. There are many clients who want their website to get listed on the first page of Google for a particular keyword and that too within a few days only. Clients need to understand that SEO is not a magic that any website can reach to the first page of the search engine result page within a few days. They don’t even know that these types of expectations are ultimately dangerous for their own website. Natural search engine optimization takes times to reach to the top of the SERP. SEO expert is not only a person who can bring the website to the first page of the SERP; rather a perfect SEO expert is that person who can understand the needs of the client and can be able to bring all the positive changes on the websites. - Communication Gap
Second reason why many SEO projects fail is actually the communication gap between the client and the SEO expert. Many a times a client is really unable to understand what the SEO expert is doing, and it creates the confusion. This becomes the major reason behind the failure of the SEO project. If you are recruiting SEO expert then you should trust him, and give him all the rights so that he can work properly and also give him time to show the results. However, there are many SEO experts who don’t even know the even basics of SEO. Before choosing an SEO you should need to confirm whether your SEO expert understands the basics of the SEO or not? If not, then you should not hand over your website to him. He can damage your site for long run. - Money Factor
Next factor, which is behind the failure of the SEO projects, is money factor. Many clients don’t even understand the requirements of a SEO to show you the results, and thus they did not provide the much needed resources to them. Absence of proper resources, like money, contents, tools, etc. did not bring much needed results and then the clients blame the SEO expert for the poor performance.
