Many webmasters spend a lot of time optimizing their home page only through On Page factors like title tag, H1 tags, Meta tags, keyword density, alt tags, etc. and off Page SEO factors like the number and quality of inward links from other sites. This is good, however according to me you should also take some time to do interlinking of all your web pages. Interlinking can help you achieve high PR value for inner pages and rankings in Search Engine Result Pages (SERP).
How to Achieve this? Well, all of your main web pages must be just one click away from your home page. You should have a well-structured navigation menu on your home page. Each link within the menu should be an anchor text link containing your main keyword(s). You can dramatically enhance this interlinking structure and boost the pagerank of your inner web pages further by including this navigation menu on all of your inner web pages. This means that all of your main inner web pages are always just one click away and will dramatically boost the number of inward links that each page has.
Another way of achieving this effect is by including a link tree on every one of your inner pages at the bottom. This is again a very good way of interlinking your web pages. Be sure to include your main keyword(s) within each link.
Interlinking of Your Web Pages: SEO Benefits
The Power of the Title Tag
Search engine traffic is something which every website owner is looking for. Basically, proper optimization of the page title is something which can bring loads of search engine traffic to your website. However, many a time people under estimate the power of the title tag.
You should know how you can improve the title tag of a web page, so that it can return you the much needed results. Here are a few tips which can help you to properly optimize your page title:
- Be Specific:
As we know that every page of a website is having a unique purpose, so it should have unique title too, this should be specific. Every page should target some specific keyword, so always prepare the title of the page with proper care. Remember, you have a maximum of 65 to 70 characters to give your title. So properly use these characters and be specific. - Good looking title is something which can attract visitors:
Remember if you are searching for something in any search engine, the first thing which you notice in the SERP is the title of the links. So if you need to get visitors from the search engines then you should prepare compelling titles for your web pages. It will surely attract more visitors from search engines. - Common Mistakes:
Normally many people do the mistake of either providing same title on all the web pages, or choosing the company name as the title of the web pages. These two are not good, as the purposes of all the pages are different, and thus it should have different titles and keywords too.
Internet Marketing Strategies for Boosting your Business!
The growth of Internet in last few years has changed the way of the business world. Web media today makes it easier than ever before for businesses to deal with global audience at their convenience. Therefore developing an internet marketing strategy today is of paramount importance for the business to succeed.
Top 4 ways to boost business with Internet Marketing:
- Get visibility on social networking site: Creating a company fan page on social networking sites or twitting regularly about company updates on Twitter, Facebook or any other networking site helps to promote your business like no other way.
- Progress in Customer Relation Management: Email marketing is one of the tested and effective ways of managing customer relationship. Keep your valuable customers updated about company news through E-Newsletter at regular intervals.
- Use of quality keywords: Use keyword ranking and keyword suggestion tools to use appropriate keywords for your website. Optimize your website properly based on those keywords. This in turn helps to attract potential users and in due course increase search engine page ranking.
- Video and other multimedia tools: Use video clips, slide shows and other presentations to showcase new products or services. This also helps the customer to have a wider view about the product your company offers. Feature the videos on company website or use other video sharing websites.
Why Pages Disallowed in robots.txt Still Appear in Google
Meaning of Robots.txt
Robots.txt is a useful file which places in your website’s root and controls how search engines index your pages. One of the most useful declarations is “Disallow” — it stops search engines accessing private or irrelevant sections or pages of your website, e.g.
Disallow: /temp/
Disallow: /mypage.html/
You can Even Block Search Engines Indexing Every Page on Your Domain, e.g.:
User-agent: *
Disallow: /
Blocked Pages can Still Appear in Google – HOW?
Take a little while to understand how and why it happens. Assume you have a page at http://www.abc.com/mypage.html containing confidential information about your company’s new “coupon codes” project. You may want to share that page with partners, but don’t want the information to be public knowledge just yet. Therefore, you block the page using a declaration in http://www.abc.com/robots.txt:
User-agent: *
Disallow: /mypage.html
A few weeks later, you’re searching for “coupon codes” in Google and you found http://www.abc.com/mypage.html at 1st Page of Google. How could this happen? It means, Google abides with your robots.txt instructions, isn’t?
However, this is not a violation of robots.txt rules. This happens because of very simple reason that Google found your link from elsewhere, means http://www.abc.com/mypage.html might be linked from any external website, so Google caught you from there. Meta information also comes from that particular external link, not from your page content.
There are Several Solutions that will Stop Your Pages Appearing in Google Search Results:
- Set a “no index” Meta Tag: Google will never show your page or follow its links if you add this code to your HTML head section:
- Use the URL removal tool: Google offer a URL removal tool within their Webmaster Tools.
- Add authentication: Apache, IIS, and most other web servers offer basic authentication facilities. The visitor must enter a user ID and password before the page can be viewed. This may not stop Google showing the page URL in results, but it will stop unauthorized visitors reading the content.
Turn More of Your Website Visitors into Actual Customers – HOW?
Your website will only cost you money if your website visitors don't become customers of your company. For that reason, it is important that your website is being able to convert your visitors into actual customers.
- What is your website about and what's in it for the visitor?
Clearly tell your website visitors which problem your product solves and why your solution is better than other solutions. This piece of information should be presented as prominently as possible. - Is your website trustworthy?
Tell your visitors who you are and don't hide your address. If possible, show customer testimonials. Show your website visitors that you are a real company and that you can be trusted. - Does your website look professional?
Another way to create trust is to use a professional website design. Avoid clutter and extreme colors. Use a clear design that makes it easy to read your web pages. - Make it as easy as possible for your website visitors:
Add user instructions to every task. The less your website visitors have to think about how to complete the task, the better. - Make it a risk-free experience for your customers:
Emphasize your respect of privacy and remove unnecessary fields from your sign-up forms. Avoid registration forms or make the forms as short as possible. The more fields a form has, the less people will fill it out. - Give search engines what they want while pleasing your website visitors:
The title and the major tag line on your web page should contain the main selling proposition of your website and one or two good keywords. When a searcher sees your website in the search results, the title will show the searcher that he has found a good match. The content on your web page should confirm and clarify this with more detail.
Reasons behind the Failure of SEO Projects
There are many reasons behind the failure of SEO projects, some of them are as follows:
- Too Many Expectations
The very first reason behind the failure of the SEO projects is too much of expectations. There are many clients who want their website to get listed on the first page of Google for a particular keyword and that too within a few days only. Clients need to understand that SEO is not a magic that any website can reach to the first page of the search engine result page within a few days. They don’t even know that these types of expectations are ultimately dangerous for their own website. Natural search engine optimization takes times to reach to the top of the SERP. SEO expert is not only a person who can bring the website to the first page of the SERP; rather a perfect SEO expert is that person who can understand the needs of the client and can be able to bring all the positive changes on the websites. - Communication Gap
Second reason why many SEO projects fail is actually the communication gap between the client and the SEO expert. Many a times a client is really unable to understand what the SEO expert is doing, and it creates the confusion. This becomes the major reason behind the failure of the SEO project. If you are recruiting SEO expert then you should trust him, and give him all the rights so that he can work properly and also give him time to show the results. However, there are many SEO experts who don’t even know the even basics of SEO. Before choosing an SEO you should need to confirm whether your SEO expert understands the basics of the SEO or not? If not, then you should not hand over your website to him. He can damage your site for long run. - Money Factor
Next factor, which is behind the failure of the SEO projects, is money factor. Many clients don’t even understand the requirements of a SEO to show you the results, and thus they did not provide the much needed resources to them. Absence of proper resources, like money, contents, tools, etc. did not bring much needed results and then the clients blame the SEO expert for the poor performance.
Let the Internet Be the Voice of Your Business
There are many companies and businesses that are doing some really amazing things in society, yet, their websites and their online voice simply don’t allow them to shine like they should. The internet should be used like a megaphone for your business in order to get your voice heard far and wide.
Hire Right Person: If you feel that nobody at your business can tackle the online space for your business, hire someone that understands the internet inside and out. Honestly your business cannot afford to wait any longer.
Train In house Right Person: If you don’t have the budget to hire a new employee to handle your online marketing, hire a professional for sometime to train your in house employees on how to be the voice of your business on the internet. Waiting any longer is not going to do anything but cause you to lose out on more business.
All about Sub-Domains
- What is a subdomain?
A sub-domain is sort of a "new domain" but under and existing standard domain. Standard domains can is like "www.xyz.com" or "http://xyz.com" whereas sub-domain tends to take the form of "http://subdomain.xyz.com" NOTICE that the "WWW" which stands for World Wide Web is not present in sub-domain. - Will the rankings of standard domain decrease if I use a subdomain?
The answer is “NO”. Subdomains are just the same as normal domains in getting rankings. The same things that you do to a standard domain to optimize it for the Search Engines, you will need to apply to a sub-domain to get the desired effect. - What are the advantages of Sub Domains?
There are quite a few advantages of using sub domains. One is that you can submit these to directories, and gain independent link's etc, which you could not do with a page such as www.xyz.com/folder/ . Also, all links from a subdomain to the main page are seen as 1 way inbound links, rather than internal links, which is also a big plus point. - What are the disadvantages of Sub Domains?
There are few disadvantages of using sub domains. You would find starting a website completely from scratch. This includes things such as battling the Google Sandbox, getting inbound links, and getting the page popular so that it’s crawled, and then ultimately crawled more often. - If subdomain is banned, will it affect main domain?
The answer is “YES but not always. This highly depends on the linking between the sub domain and the main domain, close relationship between the two is more likely to leave an effect on the main domain.
20 Essential SEO Techniques
- Decide your keywords at the start of the project.
- Make SEO-friendly URLs.
- Include HTML site map page.
- Use a unique and relevant title and Meta description on every page.
- Create great & unique content.
- Use basic parameters; Bold, Italic, Underline &
tag. - Use your keywords as anchor text when linking internally.
- Provide ALTS on Images and Titles on text links.
- Always give your full postal address and contact details in footer.
- Use robots.txt file.
- Include XML sitemap page.
- Use 301 redirects (if required).
- Build links intelligently.
- Submit your website to directories and search engines.
- Use link building.
- Use article syndication.
- Use press releases wisely.
- Start a blog and participate with other related blogs.
- Use social media marketing wisely
- Take advantage of local search opportunities.
Ranking Factors
Following are the methods which can help you rank high in SERPs:
- The more relevant links you have, the more pages of your site will be indexed
- Slow servers can cause problems
- Duplicate content can cause problems
- Affiliate pages don't get high rankings
- Redirects work but they don't pass the whole PageRank
- Low quality pages can cause problems
- Good website navigation can be helpful
- Beware of paid links; Google does not like paid links
Methods to Improve Blog Rank
Improve blog ranking and marketing is no longer kids stuff. It’s beyond the sappy diary entries now. Its serious business, especially if your goal is to make money out of your blog. Here are some methods to promote your blogs and improve blog rank:
- Tags:Tags make it easier for people to find your blog post, and video and photos that are related. You can write the most informative blog in your niche but if it can not be found it can not get read. Tag your posts.
- Social Bookmarking:Bookmarking is an easy way to improve blog ranking and get traffic; the more you do it the more you’ll be noticed.
- Get Involved:Adding comments is a great way to sprinkle your links around. Note however, your comment must be informative and relate to the original post. Bloggers will grant your trackbacks when your comments are on topic and useful.
- Social Media:Use social media websites to get connected with others.
- Create Back Links:Create as much links as you can. Article syndication is still one of the most popular ways to get links. Link Building is another way to get back links for your blog.
Use the above tips to take full advantage of all the rewards blogging can have on your business and to be able to make money blogging.
Google Goes Social with GOOGLE BUZZ
Five years ago, Gmail was just an email. Later on, chat and then video chat had been added, both built right in, so people had choices about how to communicate from a single browser window. Today, communication on the web has evolved beyond email and chat — people are sharing photos with friends and family, commenting on news happening around them, and telling the world what they're up to in real-time.
With that keep in mind, recently Google has announced Google BUZZ, its newest push into the social media foray. Google BUZZ is a new service that automatically brings social networking into Gmail and the rest of the Google-sphere.
Google BUZZ is a way to start conversations about the things you find interesting and share updates, photos, videos and more. Buzz is built right into Gmail, so there's nothing to set up — you're automatically following the people you email and chat with the most.
You can choose to share publicly with the world or privately to a small group of friends each time you post. And you can connect other sites you use, today there's Picasa, Flickr, Google Reader, and Twitter, so your friends can keep up with what you're doing around the web — all in one place.
Interested? Let's hear what you think in the comments.