Google Sitelinks is another service provided by Google like Google Adwords, Google Analytics, Google Adsense, Gmail and much more. Google Sitelinks are a collection of links that appear below the result of a website. They are randomly and automatically chosen by Google's algorithm.
Sitelinks is a great service, however, they appear only for the general search teams and they usually won't appear for searches that consist of two to four words. Google seems to use the first level links on a website for the Sitelinks. It means that all links that are not present on the homepage of a website won't be used as Sitelinks. Moreover, the links should be text links or image links with a descriptive IMG ALT attribute. JavaScript or Flash links are not considered for Sitelinks.
Some of the Points Which Can Help You to Achieve Google Sitelinks for Your Website:
Unfortunately, there are no specific points to be followed to get sitelinks for a website. However, the following factors seem to influence whether Google displays Sitelinks or not:
- Your website must have a stable #1 ranking for the searched keyword.
- Your website must be at least 2 years old.
- The number of searches and the number of clicks that your website gets for a certain keyword seem to be considered.
- The number of links that point to your website with the searched keyword as the anchor text seem to influence the creation of Sitelinks.