Quality Guidelines from Google

These quality guidelines cover the most common forms of deceptive or manipulative behavior. The basic quality guidelines include:

• Avoid Cloaking: Cloaking is a black hat search engine optimization (SEO) technique in which the content presented to the search engine spider is different to that presented to the users' browser.
• Black Hat Techniques: Avoid black hat tricks intended just to improve search engine rankings.
• Avoid Bad Link Exchange Program:Avoid link exchange to bad neighborhoods on the web, as your own ranking may be affected adversely by those links.
• Avoid Hidden Text/Links:Hidden text is computer text that is displayed in such a way as to not be easily readable. Hidden text is most commonly achieved by setting the font color to be the same as the background color, rendering the text invisible unless the user highlights it.
• Use Your Keywords Properly:You must use your keywords to its fullest like in Meta Tags, Alts, Content and more.
• Avoid Duplicate Content:Don't create domains with substantially duplicate content.
• Avoid Doorway Pages:Doorway pages are web pages that are created for spamdexing; this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages, zebra pages and by other names as well.

These are some basic principles/guidelines to create an SEO friendly website. To know more in detail please visit here.

How to Promote Videos

Video is one of the most effective ways to catch the attention of more visitors or traffic. You can easily create video and upload it to the YouTube or any other video website to attract visitors and to make more revenue to your business. There are many ways to promote videos like:

• Tag and describe your videos. The title should be catchy one.
• Share your video with others.
• Short videos are always good as long videos take time to upload.
• Find related videos and share your video with them.
• Create back links for your video like through article submissions, links in blogs, leave comments on other’s blog, social bookmarking and press releases.
• Talk about your videos in Discussion Forums to let others know about your video.
• Popularize your video as much as you can.

How to Optimize AdSense Program

Google AdSense is another service provided by Google like Google Adwords, Google Analytics, Gmail and much more. Google Ad Sense is one such technique. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.

Ways to Optimize AdSense Program:

• Ad Location: Place Your Ads At the most suitable location of your webpage so that visitors can notice these ads easily. The best places are at the end of the article, between two paragraphs, above or below the first post etc. Never place your ad below the footer navigation.
• Ad Format: Horizontal bias still favors the Leader board in case of multiple ad units. The best formats are 336*280 (Large Rectangle), 300*250 (Medium Rectangle) and 160*600 (Wide Skyscraper).
• Ad Colours: The shades you are using for your ad campaign must match with the background colour of your website. If the colour sticks out too much, reader may immediately identify it as ad campaign and not even look at them. Also frequent readers may stop reading ads.
• Experiments: Do as much experiments as you can with your ads and find the best combinations that can give you more revenue.
• Image Ads: Turning Image ads on to attract more visitors towards ads and maximize revenue.
• Link units: Use link units. It doesn’t take up much space and also allows visitors to refine what they are interested in.
• Adsense for Search: You can add Google search engine within your site to give visitors a search function and also allow them to click on your adsense program. Let them search the web from your website.
• Quality Content:Use unique and quality content to attract more visitors to your website.
• Bad Practice: Never click on your own ads.

Earn free money from Google's Adsense program!

Google Updations: April 2008

I was noticing most of the people were asking about next "Google Updations" in discussion forums. Here is good news for them. Google has updated the PR and backlinks of websites today i.e. April 30, 2008. People have seen a great fluctuation in PR of their sites and also in their number of back links including “me”. Yes, most of my websites achieved good PR values like PR 4, 5 etc

Most of the people were expecting “Google Updations” in April as generally Google PR updation takes place after every 3-4 months and the last PR update held in 2nd week of Jan 2008.

Nowadays most of the people don’t believe in PR value. I know traffic is much more important, however, who doesn’t love to see that green line in Google toolbar indicating the value of the website in Google’s eyes. Moreover, Page Rank is one of the most effective factors to calculate ranking of a website in different SERP for specific keywords.

Next PR updation will probable in July 2008. All the best with your websites and do your best efforts to achieve high rankings and PR values…...

My Marriage: New Chapter in My Life

Recently I got married with the sweetest person in this world. My marriage day was very hectic but as it was love marriage I was really excited for this new chapter in my life. My parents, sisters, relatives and friends, all were very happy. They blessed me with their good wishes.

My all marriage functions were very nice; Engagement, Lady Sangeet, Chuda Rasam, Shagun and finally Marriage. My home and the place where my marriage was scheduled were very nicely decorated with flowers, lights, fountains and of course with loud music all around.

Yes, of course how can I forget that photograph sessions, dance, and awesome dinner? I was dressed in Pink Lehanga and my sweet hubby in Baize Sherwani with red dupatta on it.

My engagement was a big surprise for me from my hubby’s side. We went for a dinner on Valentine and my hubby proposed me, and of course I said “YES”, suddenly lights on “What I saw”, my family (Parents, Sisters, Relatives and all my Friends) and my hubby’s family, all were there. It was just shocking for me. Then we exchanged our rings. It was a very big surprise for me. We all were very happy and danced alot.

Hope all will remain the same or much better in my life till the end.

Effective Ways to Choose the Right Domain Name for Online Business

In today's world, it is important that you have a domain name either for your business or individual use. This is the name of your online business which is used by internet users to identify and locate your website.

Choosing the right name should be your first priority for online success. If you want your domain name to be helpful to your business, it needs to be something related to your website. This will be search engine friendly and thus the chances of getting more traffic will increase.

The following tips will help you proceed along the right lines:

• The domain name should be short, memorable and easy to pronounce.
• The domain name should be simple and easy to spell.
• Your domain name should be relevant to your online business.
• Choose the popular domain name extension.
• Try to embed two or at least one of the most relevant keywords or a keyword phrase into your domain name.
• Avoid hyphenated names as it is difficult to remember hyphenated domain names.

Choosing the right domain name is the first step in the field of online business and these tips will definitely help you in choosing the right and effective domain name for your website.

More About Google Sitelinks:

Google Sitelinks is another service provided by Google like Google Adwords, Google Analytics, Google Adsense, Gmail and much more. Google Sitelinks are a collection of links that appear below the result of a website. They are randomly and automatically chosen by Google's algorithm.

Sitelinks is a great service, however, they appear only for the general search teams and they usually won't appear for searches that consist of two to four words. Google seems to use the first level links on a website for the Sitelinks. It means that all links that are not present on the homepage of a website won't be used as Sitelinks. Moreover, the links should be text links or image links with a descriptive IMG ALT attribute. JavaScript or Flash links are not considered for Sitelinks.

Some of the Points Which Can Help You to Achieve Google Sitelinks for Your Website:

Unfortunately, there are no specific points to be followed to get sitelinks for a website. However, the following factors seem to influence whether Google displays Sitelinks or not:

• Your website must have a stable #1 ranking for the searched keyword.
• Your website must be at least 2 years old.
• The number of searches and the number of clicks that your website gets for a certain keyword seem to be considered.
• The number of links that point to your website with the searched keyword as the anchor text seem to influence the creation of Sitelinks.

Google can assign Sitelinks to your website for your most important keywords, if, your website meets the above mentioned points.

Latest Google Page Rank Updation: Second Week of Jan 08

Most of the people were looking for PR updation by Google as generally Google PR updation takes place after every 3-4 months and the last PR update held in October 07.

Recently Google has updated page rank in 2nd week of Jan 08. People have seen a great fluctuation in PR of their sites and also in their number of back links.

Yes I know page rank isn't worth bothering much with anymore in these days and traffic to your website is more important than PR value, however, still PR is one of the most important factors to calculate ranking of a website in different SERP for specific keywords.

Next PR updation will probable in April 08. All the best with your websites and do your best efforts to achieve high rankings and PR values…...