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Turn More of Your Website Visitors into Actual Customers – HOW?

Your website will only cost you money if your website visitors don't become customers of your company. For that reason, it is important that your website is being able to convert your visitors into actual customers.

  • What is your website about and what's in it for the visitor?
    Clearly tell your website visitors which problem your product solves and why your solution is better than other solutions. This piece of information should be presented as prominently as possible.

  • Is your website trustworthy?
    Tell your visitors who you are and don't hide your address. If possible, show customer testimonials. Show your website visitors that you are a real company and that you can be trusted.

  • Does your website look professional?
    Another way to create trust is to use a professional website design. Avoid clutter and extreme colors. Use a clear design that makes it easy to read your web pages.

  • Make it as easy as possible for your website visitors:
    Add user instructions to every task. The less your website visitors have to think about how to complete the task, the better.

  • Make it a risk-free experience for your customers:
    Emphasize your respect of privacy and remove unnecessary fields from your sign-up forms. Avoid registration forms or make the forms as short as possible. The more fields a form has, the less people will fill it out.

  • Give search engines what they want while pleasing your website visitors:
    The title and the major tag line on your web page should contain the main selling proposition of your website and one or two good keywords. When a searcher sees your website in the search results, the title will show the searcher that he has found a good match. The content on your web page should confirm and clarify this with more detail.

18 comments:

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