Microsoft BING is Live

On May 28, 2009, software giant Microsoft unveiled its new baby, a Search Engine named "Bing". Bing is a search engine that finds and organizes the answers you need so you can make faster, more informed decisions. The battle in the field of search engine has again heated with the entry of Microsoft's new offering the 'Bing.' Bing is the new version of Microsoft Live search series and the company is aiming to challenge the dominant player in the field GOOGLE with it.

Bing’s home page has been called “prettier” than Google’s, often featuring landscapes and other stunning photography, and is set to change daily. According to Microsoft, Bing isn’t expected to be a “Google killer,” but merely a start to more improvements on their search engine.

Microsoft BING will challenge GOOGLE or not – Only time will tell. Till than HAPPY BINGING.

Quality Guidelines from Google

These quality guidelines cover the most common forms of deceptive or manipulative behavior. The basic quality guidelines include:

• Avoid Cloaking: Cloaking is a black hat search engine optimization (SEO) technique in which the content presented to the search engine spider is different to that presented to the users' browser.
• Black Hat Techniques: Avoid black hat tricks intended just to improve search engine rankings.
• Avoid Bad Link Exchange Program:Avoid link exchange to bad neighborhoods on the web, as your own ranking may be affected adversely by those links.
• Avoid Hidden Text/Links:Hidden text is computer text that is displayed in such a way as to not be easily readable. Hidden text is most commonly achieved by setting the font color to be the same as the background color, rendering the text invisible unless the user highlights it.
• Use Your Keywords Properly:You must use your keywords to its fullest like in Meta Tags, Alts, Content and more.
• Avoid Duplicate Content:Don't create domains with substantially duplicate content.
• Avoid Doorway Pages:Doorway pages are web pages that are created for spamdexing; this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages, zebra pages and by other names as well.

These are some basic principles/guidelines to create an SEO friendly website. To know more in detail please visit here.

How to Promote Videos

Video is one of the most effective ways to catch the attention of more visitors or traffic. You can easily create video and upload it to the YouTube or any other video website to attract visitors and to make more revenue to your business. There are many ways to promote videos like:

• Tag and describe your videos. The title should be catchy one.
• Share your video with others.
• Short videos are always good as long videos take time to upload.
• Find related videos and share your video with them.
• Create back links for your video like through article submissions, links in blogs, leave comments on other’s blog, social bookmarking and press releases.
• Talk about your videos in Discussion Forums to let others know about your video.
• Popularize your video as much as you can.

How to Optimize AdSense Program

Google AdSense is another service provided by Google like Google Adwords, Google Analytics, Gmail and much more. Google Ad Sense is one such technique. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.

Ways to Optimize AdSense Program:

• Ad Location: Place Your Ads At the most suitable location of your webpage so that visitors can notice these ads easily. The best places are at the end of the article, between two paragraphs, above or below the first post etc. Never place your ad below the footer navigation.
• Ad Format: Horizontal bias still favors the Leader board in case of multiple ad units. The best formats are 336*280 (Large Rectangle), 300*250 (Medium Rectangle) and 160*600 (Wide Skyscraper).
• Ad Colours: The shades you are using for your ad campaign must match with the background colour of your website. If the colour sticks out too much, reader may immediately identify it as ad campaign and not even look at them. Also frequent readers may stop reading ads.
• Experiments: Do as much experiments as you can with your ads and find the best combinations that can give you more revenue.
• Image Ads: Turning Image ads on to attract more visitors towards ads and maximize revenue.
• Link units: Use link units. It doesn’t take up much space and also allows visitors to refine what they are interested in.
• Adsense for Search: You can add Google search engine within your site to give visitors a search function and also allow them to click on your adsense program. Let them search the web from your website.
• Quality Content:Use unique and quality content to attract more visitors to your website.
• Bad Practice: Never click on your own ads.

Earn free money from Google's Adsense program!

Google Updations: April 2008

I was noticing most of the people were asking about next "Google Updations" in discussion forums. Here is good news for them. Google has updated the PR and backlinks of websites today i.e. April 30, 2008. People have seen a great fluctuation in PR of their sites and also in their number of back links including “me”. Yes, most of my websites achieved good PR values like PR 4, 5 etc

Most of the people were expecting “Google Updations” in April as generally Google PR updation takes place after every 3-4 months and the last PR update held in 2nd week of Jan 2008.

Nowadays most of the people don’t believe in PR value. I know traffic is much more important, however, who doesn’t love to see that green line in Google toolbar indicating the value of the website in Google’s eyes. Moreover, Page Rank is one of the most effective factors to calculate ranking of a website in different SERP for specific keywords.

Next PR updation will probable in July 2008. All the best with your websites and do your best efforts to achieve high rankings and PR values…...